Running a webinar
For sharing knowledge in a way that goes beyond broadcasting.
An active format
A good webinar isn't a broadcast but an online gathering, with attention and coffee afterwards.
A webinar doesn't have to be a one-way broadcast. We help organisations run an interactive webinar with room to go deeper and to talk one to one afterwards.
A clear story
A good webinar has a clear line: why does this subject matter, what does the participant learn, and what is the step you want them to take?
Interaction that strengthens the content
Polls, questions, chat and small conversations aren't decoration. They help participants process information and stay involved.
Talking it over instead of signing off
The biggest difference sits at the end: room to talk further in small groups. That's where the real value appears.
In practice
Three examples. Years of experience.
Knowledge organisationA broadcast that turned into a conversation
A knowledge organisation wants more than a talking head on screen. With polls and a lively break-out to arrive at good questions, the webinar becomes a conversation. Participants stay involved to the end.
Marketing teamLeads who genuinely took something away
A marketing team runs a webinar for customers and prospects. Interaction and talking it over in coffee rooms make the message stick. More conversations worth having, afterwards too.
L&D teamLearning is something you do together
A learning programme uses webinars to bring in knowledge but wants more participation. We add assignments, puzzles, conversations and moments of reflection.
Preparation is everything
Who it's for
Marketing, communication and L&D teams, knowledge organisations
Group size
50-1000 participants
What a successful running a webinar needs.
01
A sharp purpose and audience
A webinar for leads asks for something different from an internal knowledge webinar. Audience, language and the action you want steer how the content unfolds.
02
Interaction as a design choice
Engagement doesn't just happen. Build polls, questions and moments of exchange in beforehand.
03
Good support for speakers
A strong speaker makes the difference. A briefing, a technical check and a rehearsal bring calm on the day and more engaged conversation.
Frequently asked questions
How do you make a webinar interactive?
With polls, live questions, responses from the audience and other interactive formats. That keeps participants engaged with the content. The most important thing, though: we make room to talk it over afterwards in coffee rooms. That makes a great deal of difference.
How many people can take part?
We run webinars for roughly 50 to well over 1,000 participants.
Can participants ask questions?
Yes. Participants can ask questions through the chat.
Do you handle the technology and support the speakers?
Yes. We handle the technical production, support the speakers and provide support during the broadcast.
Do we get a recording?
Yes. Webinars can be recorded and shared or reused afterwards.
What does a webinar cost?
The investment depends on the scale of the webinar and the support you want. So we draw up a proposal for each one.
More answers?Fewer answers
What is the difference between a webinar and an online event?
A webinar usually focuses on one programme item or subject. An online event more often has several parts, sessions or opportunities to network.
Which software do you use?
For webinars we work with Zoom, Zoom Events and Teams. But we'd gladly show you SpatialChat as well: participants can talk it over in small groups afterwards, which raises engagement considerably. What works best depends on your purpose and your audience.
Can webinars be hybrid?
Yes. A webinar can be combined with an audience in the room.
How long does a webinar take?
Most webinars run between 45 and 90 minutes.
Can participants ask questions anonymously?
Yes. That often lowers the threshold to ask.
Can you handle registration and follow-up?
We can support registration, reminders and follow-up afterwards. In most cases, though, the client handles this themselves.
Related event formats
This might fit too — or even better.
Professional conferences for large groups: interactive, sharply produced and open to everyone.
Running an online conference
The whole organisation together: open, transparent and professionally produced.
Running an online town hall
A day that leads to decisions and direction — not just to presentations.
Running an online strategy day
Learning and growing in an online setting that works: not just watching, but doing.
Running online training and workshops
Next step
Online, but not as you know it.
Orientation
See what we do
From strategy day to online team building — see which event formats fit what you're after.
View all events →Interested
Feel the difference
20 minutes to see how a platform like SpatialChat does something Zoom and Teams don't.
Book a tour →Ready to go
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No obligation. We look straight away at your situation, your group and what it needs.
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